Introduction To Certified Quality For Communication Agencies

An exclusive interview between Patrik Schober and his guest, Juergen H. Gangoly, who is Managing Director of The Skills Group, member of ICCO and long term promoter of CMS certification who believes that quality management is a prove that services must be provided int he same speed and same quality no matter the time and place. 

What is quality management in PR agencies and how does it influence the business procedure? This and all kinds of other questions are answered in this webinar. In some countries, only certified agencies are invited into pitching. Also, when the decision is quite tight, the final decision can be made based on having the quality management certification.